3. Media environment and emotion

3.1 Media and Emotion
The emergence of media
In history of human civilization, spoken language was invented which brought the use of letters, and then followed by medias such as books and newspapers. This was expanded to multi-medias such as cinema, radio, and TV as the technology kept on developed. Especially, the age of unified multi-media has begun in the field of communication, broadcasting, audio and video with the spread use of personal computers in early 1980s. This multi-media systems eventually unified variety of expression-medias into one and made the interactions between human and computer possible. People kept on researching the tools for communications and expressions.

What is a Media?
Lots of books concerned about the definition of media are written in these days and their meanings are changing every year. Media in this research, is the way to communicate with the others, or express by using the tools like computer, web, camera, recorder. Media connects physical environment with virtual environment and conquers the physical distances between them. Media also connects emotions person to person.
Nicholas Negroponte indicates in his writing (Being Digital, 1995), "When they are digitized, the mixture between informations becomes flexible and the conversion becomes easier." Media mixes and connects informations and data to each others, and emotionally communicates to people by displaying connected phenomenons.

Media and Emotion
Basically, medias are concentrated on the city. Medias, which can change their forms easily and be connected to another medium are indispensable for a city. Buildings use media to distinguish themselves from another. But with indiscretion use of media, the night scenes of city are polluted by overwhelmed informations and lights.
In the city, media takes the role as the network of human emotions, and people find their identities inside the media. Human relationships and spiritual bonds are determined through media network. The influence of media is becoming bigger and bigger.

3.2 Sharing Emotions and Network (netwroked emotion)
Is it possible to share people's emotions through the web? The answer from pessimists is 'no' and they say that is the difference of digital and analog. Since only through analog one can have emotions, digitized emotions are not a real 'emotions'. But how is this answer going to explain about suffering people by negative replies on the web? There are lots of replies on the web for news, someone's work, personal issues and many things. People post replies on the articles, express their opinions and talk about their feelings. Sharing emotions through the web is a way to share emotions in a new physical environment and with this, urban communities can share the emotions of unindustrialized regions.
Advance of media conquered the limits of physical distances for communications and helped sharing thoughts and emotions by using visual, auditive factors. This helped us to feel like we're in the actual environment of communication.
People communicate to exchange their own thoughts and emotions.

Sharing emotions by visual factors existed in the past, too. Humans tend to draw pictures using papers and pieces of wood. These pictures were exhibited or published as books to be shown to another people. In the Age of Discovery, geologists drew pictures on papers or sheepskins. Kings used to understand new worlds or their own territories by seeing drawn maps.(Sensorium,2004)

Advance of technologies and medias made it possible to expand humans visible sight from their living regions to world wide. We can gain and exchange informations through internet. People upload their personal interests such as dairy, hobbies, self portrait photos on their facebooks or blogs. They use google to look for another people who can share similar hobbies or interests, and post opinions or talk about many things. Internet is actually more efficient on sharing emotions than gaining informations and this was one of the reasons that made the explosive supply of internet possible. Internet created a new society and is the most dominant media today.

Internet made sharing sights possible and enabled us to experience new feeling through visual images. One who lives at another region can experience a new environment by seeing uploaded images.
Today, we speak over the video cell phones and chat over the screen by camera on personal computer. It became easier to understand our companions feelings, to communicate and share emotions with the visual and auditive instruments. Also many informations are being displayed on the screen including their environment. We can communicate in real time over the limit of physical limits.

Twitter brought the general concepts of homepage down to the cell phones by connecting internet and cell phones.
One of the Twitter's biggest virtue is that we can easily communicate to the other people through the world. We could not check our blogs or homepages when we were not sitting in front of computer. With Twitter combined with cell phones, homepages finally became realtime chat room.

3.3 Media empathy
- 네트워크로 인한 문화의 보편화, 글로벌 컬처럴리즘, 미디어 관음증과 대리만족
미디어는 각 지역의 문화를 혼합 시키며 새로운 경험을 만든다.
In the big picture of ecosystem, human being cannot be an exception at all. but, human-being have been developed the civilization and diverse culture putting great emphasis upon the superiority over the animal. With the advance of civilization, human nature itself has changed and has been apart from the uncivilized, primitive instinct. the word 'human' connotes automatically civilized human. For example, there is different appreciation of the dog. Most of the people feel inhuman and vicious watching maltreat the dog. Some people say that they regard the dog as a member of their family, so treating the dog cruelly means treating their family or friends cruelly. There is a saying 'Koreans eating the dog as a kind of food'. Not all Koreans eat the dog, but it exist as a kind of food in Korea just as other Asia such as India or China. Majority of Korean don't eat dogs and regard dog eating people as savage people. On the contrary, western culture strongly condemn this kind of cultural behavior in Asia. there is another saying in Korean culture 'never eat the pregnant animals' or 'never cook the pregnant animals'. but in other side of the world, this kind of regulation does not exist at all. In Mongolia, when there is a special guest or village festival, the Mongolian people kill the biggest sheep in public. This kind of behavior is very naturally implement. This kind of process is a part of the rituals of the festival and the meaning of the sheep here is the pre stage of the cooked sheep meat.

In the big picture of ecosystem, human being cannot be an exception at all. but, human-being have been developed the civilization and diverse culture putting great emphasis upon the superiority over the animal. With the advance of civilization, human nature itself has changed and has been apart from the uncivilized, primitive instinct. the word 'human' connotes automatically civilized human. For example, there is different appreciation of the dog. Most of the people feel inhuman and vicious watching maltreat the dog. Some people say that they regard the dog as a member of their family, so treating the dog cruelly means treating their family or friends cruelly. There is a saying 'Koreans eating the dog as a kind of food'. Not all Koreans eat the dog, but it exist as a kind of food in Korea just as other Asia such as India or China. Majority of Korean don't eat dogs and regard dog eating people as savage people. On the contrary, western culture strongly condemn this kind of cultural behavior in Asia. there is another saying in Korean culture 'never eat the pregnant animals' or 'never cook the pregnant animals'. but in other side of the world, this kind of regulation does not exist at all. In Mongolia, when there is a special guest or village festival, the Mongolian people kill the biggest sheep in public. This kind of behavior is very naturally implement. This kind of process is a part of the rituals of the festival and the meaning of the sheep here is the pre stage of the cooked sheep meat.

Owing to the high ratio of the users, we has experienced lots of happenings related to it. All these phenomenon can be interpreted as a long- oppressed Korean peoples' character. In recent history, we had to survived under the despotic military government and suppression of the freedom of speech. Internet give vent to oppressed nature and desire. Above all, development of Internet is the same as the progress of the expression and liberation of human nature. The anonymity and the pseudonym of Internet certified that this technology is the most suitable media in human nature, even disguised and concealed human cruelty.

3.4 Media voyeurism and vicariously
How do people express their visceral nature in modern environment? Most of people enjoys playing game, watching movies and taking pictures etc. Those are all named as a media. It is growing rapidly in recent years that in the help of the virtual reality, people can experience the killing people or destroying one's surrounding violently. In particular, the form of first-person shooter is very similar to the people's real point of view and frame of mind. The classical 'doom' game series have promoted the popularity of 'left for dead', 'half life' and 'prototype'. etc.

destroying violently or killing mercilessly mean that people can finally release their oppressed mind. On top of that, there is interactive film like element that connect people to the real virtual reality. The members of the Internet club sometimes share the image of abominable picture and scary, cold bloody video clips.

in that case, why on earth, people are enjoying those disgusting and cruel so much? It happens mostly in close space like their own home. No one would not enjoys violent killing action in open space publicly. For some reason, they might have fear if they can be branded as a cold blood or merciless people. That is why people enjoys the anonymity on the Internet in recent years. And that means that in the concealed environment of city life, people experience the modern version of freedom, which lead to the primitive human nature, cruelty.

voyeurism
1968년 마르셀 뒤샹(Marcel Duchamp)이 사망한 후 최초로 전시된 그의 작품 <주어짐>(Étant Donée, 영역하면 Being Given)은 전시를 보려는 관객들에게 신선한 관음증을 선사한다. 전시장은 벽으로 막혀져 있으며 사람들은 뒤샹이 의도적으로 갈라놓은 틈을 통해서 벽의 내부를 들여다보게 된다. 벽의 내부에는 한 여자가 길게 누워서 적나라하게 자신의 음부를 노출하고 있다. 순간 관객은 당황해하면서도 그녀의 음부에서 쉽게 눈을 떼지 못한다. 사람들은 순간적으로 관음증 적인 시선으로 바라보았으며 충격을 받았을 것이다.